Originally from the Crowsnest Pass, Chad, his wife Corinne, son Rick and daughter Kiera moved to Lethbridge in 2014. An interest in screen printing in high school led him to start the original Public Image in 1996 and he has been in the industry ever since. During the summer Chad enjoys camping with his family and watching his daughter compete in swimming. During the winter you will often find Chad in the rink, dealing with the nerves only the parent of a goalie could understand. He has volunteered on various boards such as Crowsnest Minor Hockey and the Ricky Ryp Foundation and will always lend a hand to any of teams or events his kids are involved in.